In Peru, Toyota launched a massive road safety campaign that focuses primarily on mobile marketing. The campaign uses QR codes and an augmented reality mobile app to help drivers become aware of the dangers that are posed by using a smartphone while driving.
The first aspect of the campaign includes print advertisements. The print ads consist of images of obstacles in the middle of a road with a QR code placed in the middle of the obstacle. After the consumers scan the QR code, they download the augmented reality app.After downloading the “QR Road App,” the mobile users (more…)