Posts Tagged ‘QR codes’

Mercedes Develops QR Codes to Aid in Accident Rescue

Starting in September, Mercedes will be placing high-tech QR codes in all of their vehicles to help aid paramedics and firefighters in rescuing accident victims from their vehicles. Many auto-makers supply their vehicles with a car rescue sheet that includes printed instructions on how to best pry the car apart and to rescue any trapped passengers. Most car owners do not carry these hard-copy instructions in their cars, and even if the sheet is stored in the vehicle, it is often difficult for the rescue workers to locate among all the damage. Mercedes hopes that this QR code will eliminate any delay in the accident rescue process. (more…)

Toyota Uses QR Codes and Mobile App in Road Safety Campaign

In Peru, Toyota launched a massive road safety campaign that focuses primarily on mobile marketing. The campaign uses QR codes and an augmented reality mobile app to help drivers become aware of the dangers that are posed by using a smartphone while driving.

The first aspect of the campaign includes print advertisements. The print ads consist of images of obstacles in the middle of a road with a QR code placed in the middle of the obstacle. After the consumers scan the QR code, they download the augmented reality app.After downloading the “QR Road App,” the mobile users (more…)