Automotive dealers all over the country are starting to adopt mobile as a part of their advertising plan. When considering entering the mobile space it is important to consider that a mobile campaign should not be an extension of an existing digital presence but should be something new that is specifically tailored for a mobile audience. If we look at Dodges use of a mobile platform we can see that a specifically design mobile advertising campaign can have a huge effect on sales at a local level. Using in-App advertisements targeted at specific areas and demographics Advanced Mobile can place banner ads in front of desired customers.
The future of advertising has arrived! Businesses are always looking the best way to make sure their advertisements are seen by the most likely of customers. We are now at that threshold. With mobile App marketing, advertisers are now able to place their ad in front of a local customer.
There are several different types of mobile location data. GPS level data is very accurate and provides a latitude/longitude location within thirty feet. The network can share data derived from cell tower triangulation which is also quite accurate. There is also user-supplied location (more…)
In 2012, Chevy launched a guerilla marketing campaign for the Sonic brand to reach a young, hip audience. The campaign was centered on a mural of the Sonic vehicle created by street artist, Jeff Soto, in Oakland, California.
Partnered with ad network Jumptap, Chevy extended the campaign into mobile and created mobile banner ads, a rich media mobile site and a mobile video for the Sonic. The campaign began with a banner ad and when clicked on, the users were directed to a rich media mobile site. On the site, the users could scroll through (more…)