Land Rover recently launched a new mobile app entitled “The Trail Less Traveled” to showcase the 2014 Range Rover. Through the application, the auto manufacturer is essentially allowing the consumer to virtually “test-drive” the new Range Rover vehicle on their mobile phones and tablets from the comfort of their own homes.
The mobile app consists of an eight-stage interactive journey during which the consumer can explore the new Range Rover both inside and outside. The consumer is able to view the customizable interior and exterior options. (more…)