Posts Tagged ‘Ad Targeting’

Data Driven Ad Targeting

 

Big data has been driving Dealerships to increase the proportion of their marketing budget to digital Advertising. In 2012 Automotive internet advertising increased 26 percent to $4.39 billion according to a report produced by PricewaterhouseCoopers. This year industry spending on online¬†advertising is expected to exceed $5.01 billion.¬† These statistics alone do not (more…)