by Caitlyn F

Land Rover Launches Mobile App to Introduce New Range Rover

Land Rover recently launched a new mobile app entitled “The Trail Less Traveled” to showcase the 2014 Range Rover. Through the application, the auto manufacturer is essentially allowing the consumer to virtually “test-drive” the new Range Rover vehicle on their mobile phones and tablets from the comfort of their own homes.

The mobile app consists of an eight-stage interactive journey during which the consumer can explore the new Range Rover both inside and outside. The consumer is able to view the customizable interior and exterior options.  Read the rest of this entry »

by Scott Meltzer

Location-Targeted Mobile Ads

The future of advertising has arrived!  Businesses are always looking the best way to make sure their advertisements are seen by the most likely of customers. We are now at that threshold. With mobile App marketing, advertisers are now able to place their ad in front of a local customer.

Features

There are several different types of mobile location data. GPS level data is very accurate and provides a latitude/longitude location within thirty feet. The network can share data derived from cell tower triangulation which is also quite accurate. There is also user-supplied location Read the rest of this entry »

by Scott Meltzer

Mobile lead Generation Grows as Conversions Pass 25 Percent

Having a mobile presence in the automotive industry is important, with mobile advertising conversion rates averaging 25 percent in certain cases you cannot afford to miss out on mobile.    “Smartphone consumers also have a greater sense of urgency from their searches. Google has recently presented research that most conversions happen within an hour.”

mobile

Using mobile search data ads can be targeted based on search and browser history to directly compete with other business. Dodge is using this technology to present ads to customers to who have viewed competitor’s sites.  Potential customers Read the rest of this entry »

by Caitlyn F

Chevy Targets Young, Hip Consumers with Mobile Campaign

In 2012, Chevy launched a guerilla marketing campaign for the Sonic brand to reach a young, hip audience. The campaign was centered on a mural of the Sonic vehicle created by street artist, Jeff Soto, in Oakland, California.

Partnered with ad network Jumptap, Chevy extended the campaign into mobile and created mobile banner ads, a rich media mobile site and a mobile video for the Sonic. The campaign began with a banner ad and when clicked on, the users were directed to a rich media mobile site. On the site, the users could scroll through Read the rest of this entry »

by Caitlyn F

GMC’s Mobile Video Campaign Results in 42% Brand Recall Rate

From October to December of 2012, GMC ran a mobile-based video campaign to advertise the Terrain SUV.  The video was created in conjunction with Tapjoy, a mobile advertising and monetization platform that allows users to select personalized ads to view in order to receive virtual rewards or premium content. GMC’s video was 67 seconds long and after watching, viewers could either redeem in-game currencies or premium in-app content at the Tapjoy marketplace.

During the three month campaign, the mobile video received over 800,000 views, had 80% completion rate and a 9.4% click-through-rate.  In addition, a Nielsen report showed that the video produced a 42% brand recall rate in viewers. Read the rest of this entry »

by Caitlyn F

Porsche Uses Mobile to Promote 911 Carrera 4S

The luxury automaker, Porsche, is running a mobile campaign within the Weather Channel’s IPhone application to promote the new 911 Carrera 4s. Porsche’s banner advertisements within the app will read, “As long as there’s a road, conditions are ideal. The new all-wheel drive 911 Carrera 4S. Learn More.” By clicking on the banner ad, uses are directed to a mobile site which features information about the vehicle including price, fuel consumption and other vehicle highlights. Read the rest of this entry »