by Scott Meltzer

Targeted Mobile Ads

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Automotive dealers all over the country are starting to adopt mobile as a part of their advertising plan. When considering entering the mobile space it is important to consider that a mobile campaign should not be an extension of an existing digital presence but should be something new that is specifically tailored for a mobile audience. If we look at Dodges use of a mobile platform we can see that a specifically design mobile advertising campaign can have a huge effect on sales at a local level. Using in-App advertisements targeted at specific areas and demographics Advanced Mobile can place banner ads in front of desired customers.

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