by Scott Meltzer

Data Driven Ad Targeting

 

Big data has been driving Dealerships to increase the proportion of their marketing budget to digital Advertising. In 2012 Automotive internet advertising increased 26 percent to $4.39 billion according to a report produced by PricewaterhouseCoopers. This year industry spending on online advertising is expected to exceed $5.01 billion.  These statistics alone do not paint the whole picture of digital advertising among leaders in the automotive industry. Dodge has been using big data to target advertising campaigns to mobile phones and tablets.

dart

Using data collected from consumers, Dodge has been able to place advertisements for their Dart in front of potential customers who are within a certain distance of a dodge dealership and who have also searched for competitors’ products. Data targeted advertisements a leading the way for mobile advertising

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