Porsche is launching a new interactive mobile app, “Code of the Curve,” to create awareness for the new Cayman vehicle. The app invites potential buyers to “test drive” the Cayman by completing various driving courses during which they will face (more…)
Archive for the ‘Automotive Advertising’ Category
Automotive dealers all over the country are starting to adopt mobile as a part of their advertising plan. When considering entering the mobile space it is important to consider that a mobile campaign should not be an extension of an existing digital presence but should be something new that is specifically tailored for a mobile audience. If we look at Dodges use of a mobile platform we can see that a specifically design mobile advertising campaign can have a huge effect on sales at a local level. Using in-App advertisements targeted at specific areas and demographics Advanced Mobile can place banner ads in front of desired customers.
In Peru, Toyota launched a massive road safety campaign that focuses primarily on mobile marketing. The campaign uses QR codes and an augmented reality mobile app to help drivers become aware of the dangers that are posed by using a smartphone while driving.
The first aspect of the campaign includes print advertisements. The print ads consist of images of obstacles in the middle of a road with a QR code placed in the middle of the obstacle. After the consumers scan the QR code, they download the augmented reality app.After downloading the “QR Road App,” the mobile users (more…)
Land Rover recently launched a new mobile app entitled “The Trail Less Traveled” to showcase the 2014 Range Rover. Through the application, the auto manufacturer is essentially allowing the consumer to virtually “test-drive” the new Range Rover vehicle on their mobile phones and tablets from the comfort of their own homes.
The mobile app consists of an eight-stage interactive journey during which the consumer can explore the new Range Rover both inside and outside. The consumer is able to view the customizable interior and exterior options. (more…)
The future of advertising has arrived! Businesses are always looking the best way to make sure their advertisements are seen by the most likely of customers. We are now at that threshold. With mobile App marketing, advertisers are now able to place their ad in front of a local customer.
There are several different types of mobile location data. GPS level data is very accurate and provides a latitude/longitude location within thirty feet. The network can share data derived from cell tower triangulation which is also quite accurate. There is also user-supplied location (more…)
Having a mobile presence in the automotive industry is important, with mobile advertising conversion rates averaging 25 percent in certain cases you cannot afford to miss out on mobile. “Smartphone consumers also have a greater sense of urgency from their searches. Google has recently presented research that most conversions happen within an hour.”
Using mobile search data ads can be targeted based on search and browser history to directly compete with other business. Dodge is using this technology to present ads to customers to who have viewed competitor’s sites. Potential customers (more…)
In 2012, Chevy launched a guerilla marketing campaign for the Sonic brand to reach a young, hip audience. The campaign was centered on a mural of the Sonic vehicle created by street artist, Jeff Soto, in Oakland, California.
Partnered with ad network Jumptap, Chevy extended the campaign into mobile and created mobile banner ads, a rich media mobile site and a mobile video for the Sonic. The campaign began with a banner ad and when clicked on, the users were directed to a rich media mobile site. On the site, the users could scroll through (more…)
From October to December of 2012, GMC ran a mobile-based video campaign to advertise the Terrain SUV. The video was created in conjunction with Tapjoy, a mobile advertising and monetization platform that allows users to select personalized ads to view in order to receive virtual rewards or premium content. GMC’s video was 67 seconds long and after watching, viewers could either redeem in-game currencies or premium in-app content at the Tapjoy marketplace.
During the three month campaign, the mobile video received over 800,000 views, had 80% completion rate and a 9.4% click-through-rate. In addition, a Nielsen report showed that the video produced a 42% brand recall rate in viewers. (more…)