The holy grail of advertising is being able to reach consumers with the right message at the right time. Mobile technology combined with creative advertising can deliver the holy grail of advertising—courtesy of the consumer’s pocket.
While geo-targeting across other advertising channels such as TV, print or online may be nothing new, geo-targeting on mobile goes one step further by enabling advertisers to target consumers on the move, via nomadic devices, based on their proximity to a specified area (geo-fence) and then serving the ad at the exact moment that the consumer enters the circumscribed area.
Automotive dealers all over the country are starting to adopt mobile as a part of their advertising plan. When considering entering the mobile space it is important to consider that a mobile campaign should not be an extension of an existing digital presence but should be something new that is specifically tailored for a mobile audience. If we look at Dodges use of a mobile platform we can see that a specifically design mobile advertising campaign can have a huge effect on sales at a local level. Using in-App advertisements targeted at specific areas and demographics Advanced Mobile can place banner ads in front of desired customers.
The future of advertising has arrived! Businesses are always looking the best way to make sure their advertisements are seen by the most likely of customers. We are now at that threshold. With mobile App marketing, advertisers are now able to place their ad in front of a local customer.
There are several different types of mobile location data. GPS level data is very accurate and provides a latitude/longitude location within thirty feet. The network can share data derived from cell tower triangulation which is also quite accurate. There is also user-supplied location (more…)
Having a mobile presence in the automotive industry is important, with mobile advertising conversion rates averaging 25 percent in certain cases you cannot afford to miss out on mobile. “Smartphone consumers also have a greater sense of urgency from their searches. Google has recently presented research that most conversions happen within an hour.”
Using mobile search data ads can be targeted based on search and browser history to directly compete with other business. Dodge is using this technology to present ads to customers to who have viewed competitor’s sites. Potential customers (more…)