Accuracy in location data targeting runs the entire spectrum from knowing your devices location within a few feet to missing it by > 1,000 miles. The different ways in which to collect one’s location varies and therefore the reliability of the location data varies accordingly.
Archive for the ‘Big Data’ Category
The holy grail of advertising is being able to reach consumers with the right message at the right time. Mobile technology combined with creative advertising can deliver the holy grail of advertising—courtesy of the consumer’s pocket.
While geo-targeting across other advertising channels such as TV, print or online may be nothing new, geo-targeting on mobile goes one step further by enabling advertisers to target consumers on the move, via nomadic devices, based on their proximity to a specified area (geo-fence) and then serving the ad at the exact moment that the consumer enters the circumscribed area.
Big data has been driving Dealerships to increase the proportion of their marketing budget to digital Advertising. In 2012 Automotive internet advertising increased 26 percent to $4.39 billion according to a report produced by PricewaterhouseCoopers. This year industry spending on online advertising is expected to exceed $5.01 billion. These statistics alone do not (more…)