Having a mobile presence in the automotive industry is important, with mobile advertising conversion rates averaging 25 percent in certain cases you cannot afford to miss out on mobile. “Smartphone consumers also have a greater sense of urgency from their searches. Google has recently presented research that most conversions happen within an hour.”
Using mobile search data ads can be targeted based on search and browser history to directly compete with other business. Dodge is using this technology to present ads to customers to who have viewed competitor’s sites. Potential customers (more…)
In 2012, Chevy launched a guerilla marketing campaign for the Sonic brand to reach a young, hip audience. The campaign was centered on a mural of the Sonic vehicle created by street artist, Jeff Soto, in Oakland, California.
Partnered with ad network Jumptap, Chevy extended the campaign into mobile and created mobile banner ads, a rich media mobile site and a mobile video for the Sonic. The campaign began with a banner ad and when clicked on, the users were directed to a rich media mobile site. On the site, the users could scroll through (more…)
From October to December of 2012, GMC ran a mobile-based video campaign to advertise the Terrain SUV. The video was created in conjunction with Tapjoy, a mobile advertising and monetization platform that allows users to select personalized ads to view in order to receive virtual rewards or premium content. GMC’s video was 67 seconds long and after watching, viewers could either redeem in-game currencies or premium in-app content at the Tapjoy marketplace.
During the three month campaign, the mobile video received over 800,000 views, had 80% completion rate and a 9.4% click-through-rate. In addition, a Nielsen report showed that the video produced a 42% brand recall rate in viewers. (more…)