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Porsche Uses Mobile to Promote 911 Carrera 4S

The luxury automaker, Porsche, is running a mobile campaign within the Weather Channel’s IPhone application to promote the new 911 Carrera 4s. Porsche’s banner advertisements within the app will read, “As long as there’s a road, conditions are ideal. The new all-wheel drive 911 Carrera 4S. Learn More.” By clicking on the banner ad, uses are directed to a mobile site which features information about the vehicle including price, fuel consumption and other vehicle highlights. (more…)